SMS proves itself the top dog when it comes to direct marketing
In Africa, there are about 650 million cellphone users. The majority of them are prepaid users with an inexpensive phone, which means that SMS is still the best and most effective way to reach them....
View ArticleIdeas for promoting SMS Marketing in-store
One of the ways you can make your customers aware of your SMS Marketing campaigns, or get them to subscribe to your SMS list, is by promoting it in-store. Here are a few ideas on how you can do it...
View ArticleMobile Marketers Should Take A Walk On The Wild Side (Now & Again)
While much innovation typically springs from the corporate sector, business people are naturally conservative. This cautious approach comes from the basic business need to make scarce resources work as...
View ArticleConsumers Still Transacting On Desktop, But Sms Gets Them Interested
Many regular blog readers will know that a couple of years ago, Google updated its search algorithms to account for the growing number of people accessing the web from their mobile devices....
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